Acquire
Clarify priority audiences, propositions and partner channels that can bring the right customers in.
Payment Adoption & Lifecycle Growth · Brazil & LATAM
Turn payment launches into lasting customer habits.
We help financial services and commerce teams plan the customer journey around cards, digital wallets, Pix and other payment experiences—from acquisition and first use through ongoing engagement.
The challenge
A product launch is only the beginning.
Payment products often need coordinated partner and consumer marketing to move from awareness to active use. Teams may have different audiences, channels and success measures—and customers need a clear reason to take the next step.
Vanlev brings those pieces into a lifecycle plan: connecting the value proposition, partner communications, customer touchpoints and measurement approach. We focus on strategy and coordinated execution, not guaranteed performance outcomes.
The lifecycle
Support the customer’s next best step.
Activate
Reduce friction between sign-up and first meaningful use with relevant onboarding and partner communication.
Engage
Plan lifecycle moments and use cases that encourage customers to make the product part of their routine.
Retain & re-engage
Identify opportunities to strengthen repeat usage and bring inactive customers back with relevant reasons to return.
Where we can help
Strategy for products and teams like yours.
Issuers & digital banks
Card activation, usage and partner-led customer engagement.
Fintechs & digital wallets
Customer acquisition, onboarding and repeat-use strategies.
Payment networks & PSPs
Partner enablement and coordinated adoption campaigns.
Retailers & marketplaces
Payment choice, customer value propositions and joint programs.
Let’s map the journey
Where are customers dropping off—or not coming back?
Share the product, markets and growth challenge. We can help define a practical next step.