Partnership opportunity mapping
Align the commercial and customer opportunity across retailer, brand and financial partners.
Commerce & Partner Growth · Brazil & LATAM
Make commerce partnerships work harder for growth.
Vanlev helps retailers, fintechs, banks and brands design joint marketing programs that connect partner value with customer relevance—and make performance easier to evaluate.
The opportunity
More partner activity is not enough. Programs need a shared plan.
Retail media and commerce partnerships bring together audiences, channels and first-party relationships. The challenge is coordinating different partner priorities, campaign standards and measurement approaches without losing sight of the customer.
Vanlev supports the strategy and partner-marketing layer: clarifying the joint proposition, organizing execution and agreeing how teams will assess what worked. We do not present campaign outcomes or incremental sales as guaranteed.
What an engagement can include
A practical structure for joint programs.
Joint campaign planning
Define audience, value proposition, channel mix, roles, calendar and approval path.
Governance and partner enablement
Create working rhythms, campaign briefs and practical resources to support consistent execution.
Measurement framework
Agree on objectives, shared KPIs, reporting requirements and learning questions before launch.
Built for collaboration
Who can benefit?
Retailers & marketplaces
Structure advertiser and financial-partner programs around shopper and commercial priorities.
Banks & payment networks
Coordinate merchant campaigns, card offers and partner activation.
Fintechs & wallets
Develop relevant distribution and co-marketing opportunities with commerce partners.
Brands & advertisers
Plan partner campaigns with clearer responsibilities, goals and learning measures.
Start with the partnership
Have a commerce or retail media program to shape?
Tell us who is involved, what you want to achieve and where you need execution support.